AI is making big waves in the marketing world, with companies rushing to launch new platforms and features. But what’s really worth the hype?
The Contenders
On one side, we have AI-powered platforms promising to revolutionize everything from content creation to marketing attribution. On the other, there are voices urging caution and emphasizing the need for human oversight.
The Breakdown
- AI’s Promise: The potential benefits are huge: creating content at scale, personalizing marketing, predicting outcomes, and automating tasks. “Agentic Marketing” is even being touted as the next big thing for financial services in India by “2026.”
- The Catch: Automating broken workflows is a recipe for disaster, and the “reception of AI ads ‘sharply negative’” suggests consumers aren’t always thrilled.
The Verdict
AI offers exciting possibilities for marketers, but proceed with caution. Don’t blindly automate everything, and always keep a human in the loop to ensure quality and relevance.
