AI is rapidly infiltrating the marketing world, with companies launching AI solutions, building AI teams, and integrating AI into various marketing functions. Here’s what’s happening and why it matters to you.
- The Hurdles: AI’s “branding problem,” the risk of automating broken workflows, and potential marketing layoffs (Intel outsourcing to Accenture and AI).
- The Hurdles: Doubts about whether AI can solve all marketing problems.
- The Hurdles: Over-reliance on AI without human oversight.
- The Strategies: AI-powered search (real estate), AI platforms predicting email outcomes (AI Horoscope, 02/12/2026), and video creation (Alliance Creative Group ACGX).
- The Strategies: AI for SEO (Direct Online Marketing), influencer marketing via TikTok’s Symphony AI tools (Fabulate), and improving conversion rates (Airbnb).
- The Strategies: Pursuing AI-driven growth (PubMatic).
My Take: AI’s impact on marketing is undeniable, but success depends on understanding its limitations and using it strategically.
