so AI’s impact on marketing is huge, but it’s not all straightforward wins, so let’s break down what to keep an eye on.
Here are the key things to consider:
- AI-powered platforms: Watch how platforms are using AI to predict outcomes, like in email marketing (MediaPost, 02/12/2026).
- AI Search: Note how AI-driven search can boost conversions, like it has for Airbnb (Marketing Week).
- AI-generated content: Consider innovative uses of AI, such as generating caricatures (Marketing-Interactive).
- Workflow Automation: Be careful not to automate broken workflows (MarTech).
- ROI Confidence: Keep an eye on confidence levels in AI ROI (MarTech).
- AI Branding: Think about the challenges of branding AI (Digiday).
- Responsible Use: Ensure AI is used responsibly (ContentGrip).
- Investment: Many see AI as key for competitiveness, so watch for investments in AI systems and talent (Business Standard).
To wrap up, AI offers big opportunities, but make sure you’re addressing its challenges. Companies are investing, so now is the time to be alert!
