AI is rapidly becoming essential in marketing, with companies exploring AI tools across various functions. Here’s how to think about integrating AI into your marketing efforts:
- Content Creation: Use AI to generate video content at scale, like Alliance Creative Group ACGX. Some are even using AI to produce music videos and build “second brains” for marketing using AI agents (HackerNoon).
- Search Optimization: Focus on AI’s role in search. Edge Marketing just appointed Luke Gosha as Head of Search & AI Strategy, showing the growing importance of AI in this area. Direct Online Marketing is also using AI to optimize search.
- Fraud Prevention: Consider AI for security. The HKMA is using AI to combat scams, showing its potential beyond just marketing tasks.
- Conversion Improvement: Look to Airbnb’s success. They report that their AI search leads to higher conversion rates than Google (Marketing Week).
What’s your take?
