I’ve been looking into how AI is really shaking things up in the marketing world. The big question is: will AI completely take over by 2026?
The short answer is, it sure looks that way. AI is popping up in all sorts of places, from B2B demand generation that’s “always-on” to totally changing how we think about customer journeys.
Here’s what’s happening:
- AI tools are being used for content creation.
- AI is impacting SEO strategies.
- “Adaptive sales engines” are being implemented on websites.
- Companies are either launching their own AI marketing platforms or teaming up with big players like Google to use AI.
Why this matters: AI isn’t just a fad; it’s becoming a key part of how marketing strategies are being built for 2026 and beyond.