AI is popping up everywhere in marketing, and it’s impacting budgets and strategies across industries.
Here’s what this means for you:
- AI-powered marketing platforms are attracting major investment, like Kana’s recent $15 Million seed funding.
- Big players are making big moves: Unilever is partnering with Google Cloud to ramp up AI in their marketing efforts.
- AI is changing creative work, too. Google’s “Photoshoot” for its Pomelli AI marketing tool is an example, allowing for AI-generated product shots.
AI is reshaping everything from ad models to conversational marketing, and adoption is growing fast. It’s time to think about how AI can fit into your marketing strategy. What AI tools are you experimenting with right now?
