The buzz around AI in marketing is hard to ignore, but let’s cut through the noise.
The Myth: AI is just a shiny new toy for big corporations with huge budgets.
The Reality: While giants like WPP and Adobe are indeed boosting their alliance to integrate AI, it’s not just for them. The truth is smaller businesses are finding ways to cut marketing costs using AI. We’re seeing AI pop up everywhere, from UGC video creation with Advideolab to hotel marketing with HotelWorld AI. Companies such as Structured are launching AI-native platforms for partner marketing, and TxtCart is expanding its AI SMS marketing.
The truth is…
- AI is making waves in partner and SMS marketing through platforms like Structured and TxtCart.
- AI is helping to streamline video content and hotel promotion.
- AI’s impact is sparking conversations about how marketing roles will evolve and the importance of understanding AI’s capabilities.
Why this matters: AI’s growing role means marketers need to pay attention. From AI-powered platforms to cost-cutting tools, it’s changing how marketing gets done, and it’s essential to keep up with these changes to stay competitive.
