AI is making serious waves in marketing right now, and it’s hard to ignore the scale of change. Investment is pouring into AI platforms, with companies like FirmPilot raising $22 million and Gushwork AI securing $9 million. Even major players like Nestlé are integrating these tools into their everyday strategies.
What I learned:
- AI is impacting diverse marketing areas (B2B, SEO, product sampling).
- TBWA Singapore is launching an APAC Innovation Centre focused on AI.
- AXL and PUSH Media introduced STRATIS for marketing intelligence.
- Bridgewater predicts AI investment could hit $650 billion by 2026.
How you can apply this: Consider where AI tools could streamline your marketing efforts. Could AI help you better understand customer data, personalize campaigns, or automate repetitive tasks? Look at firms like FirmPilot and consider how their success might offer insights for your own strategy.
Now it’s your turn: What specific marketing task do you think could most benefit from AI integration in the next year?
