so AI’s massive impact on marketing is the big story right now. We’re seeing AI tools pop up all over, from super-specific B2B targeting to whipping up content. But, with all the hype, there are real questions about AI’s creative impact and how we handle content after AI does its thing. It feels like everyone’s jumping in, but it’s not always clear how to make it work.
Here’s how to cut through the noise:
- Focus on “AI + Human Intent Framework” like Identity Dental Marketing.
- See how Google plans to use “Gemini Advantage”.
- Note how Gushwork AI got $9M for its platform.
- Consider WPP and Adobe’s AI transformation push.
- Watch Mortar AI & DAIVID’s collaboration.
The Payoff:
- Better targeting in B2B.
- Smarter content creation.
- Uncovering hidden marketing insights.
The main thing is to keep an eye on whether AI content leads to a “creative crisis”. The real challenge might be what happens after the AI generates the first draft.
