Here’s a look at how AI’s growing importance might be changing who manages marketing budgets. Capgemini’s research points out that just 55% of CMOs are key players in AI decisions, hinting that AI budgets are moving toward IT departments. Adobe’s recent move to acquire Semrush for $1.9 billion shows how serious they are about leading in AI-powered marketing and SEO. It seems we’re at a point where AI know-how has a big say in marketing strategies and where the money goes.
What I learned:
- CMOs may have less control over AI budgets.
- Adobe is investing heavily in AI-driven marketing.
- AI expertise is becoming crucial in marketing decisions.
How you can apply this: If you’re a CMO, it might be time to deepen your understanding of AI and its applications in marketing. This could help you stay involved in key decisions about AI investments and strategy.
Now, what steps will you take to ensure marketing maintains control over AI budgets?
