Adobe’s recent $1.9 billion acquisition of Semrush shows how serious the AI trend is in marketing right now.
What this means for you:
- Expect more AI tools and platforms to emerge. AppsFlyer and LG CNS are just the start.
- Look for AI to transform marketing tasks, from SEO (Rock Salt Marketing) to influencer campaigns (CreatorIQ).
- Keep an eye on “agentic AI,” but be aware that some think it’s overhyped.
With companies now marketing directly to AI bots, it’s clear that AI literacy is becoming essential. The big question now is how quickly marketers can adapt.
Reader question: How are you preparing for an AI-first marketing world?
