Word on the street is that AI is not just a trend; it’s a takeover in marketing.
The Myth: AI will completely replace marketers and traditional strategies.
The Reality: While AI is changing the game, it’s more about augmentation than replacement. Adobe’s $1.9 billion acquisition of Semrush shows that AI-powered marketing is the future, but it’s a future where humans and machines work together. We’re seeing AI pop up everywhere, from small African businesses democratizing marketing to WPP launching new AI platforms, and even in sectors like real estate and pharma.
The truth is…
- AI is changing how we approach SEO and ad spend.
- New marketing roles are emerging, focusing on AI engineering.
- Despite concerns about “AI slop,” the integration is widespread.
Why this matters: The rush to adopt AI isn’t just hype; it signals a fundamental shift in how marketing is done. Whether it’s through acquisitions like Adobe’s or the development of new AI platforms, the industry is betting big on a future where AI drives marketing strategy and execution.
