Adobe’s big purchase of Semrush for $1.9 billion has everyone wondering about the AI play. The short answer is that Adobe wants to seriously ramp up its AI marketing capabilities.
Here’s what’s happening:
- Adobe is acquiring Semrush for $1.9 billion.
- The goal is to build better marketing tools for an AI-centric future.
- Palantir is teaming up with Stagwell.
- Accenture is investing in Alembic.
Why this matters: It’s not just Adobe; other companies are also making strategic moves in the AI marketing space. The push seems to be about using AI to boost sales, lower marketing costs, and generally improve brand visibility.
