I’ve been looking at the hype around “agentic AI,” and it seems like there are very different views out there. While some think it might be overhyped, there’s no question that AI is already changing things.
What I learned about agentic AI:
- AI is being used for influencer marketing, from content creation to influencer selection.
- Alembic recently raised $145 million to apply AI to solve marketing’s tough “causal riddles.”
- A recent report says that 92% of marketing and PR teams in India are using AI for content creation.
How you can apply this: Keep an eye on how AI tools can improve your content and influencer strategies. Look for ways to use AI to understand what really drives marketing results, like Alembic is trying to do.
Now, what AI tools are you experimenting with in your marketing? What results are you seeing?
