I’m noticing a shift in how AI is being used in marketing, and it’s pretty interesting. The focus seems to be moving towards creating ads that don’t just crunch numbers, but actually connect with people on an emotional level.
What I learned:
- AI-generated ads are now being designed to have a “human touch.”
- These ads are reportedly delivering higher engagement.
- Marketing-Interactive is talking about this trend.
How you can apply this: Think about how you can use AI to add a more human element to your ads, rather than just focusing on automation and efficiency. It might be worth experimenting with different approaches to see what resonates best with your audience.
Your challenge: What aspects of “human touch” can be injected into AI-generated ads to boost engagement, and how would you measure the impact?
