We’re seeing AI agents and automation reshape marketing.
Some folks worry that AI agents and automation are here to replace marketers entirely. But that’s not really what’s happening. Instead, these tools are helping us optimize campaigns more effectively. They’re also making it easier to personalize messages on a larger scale than ever before. And ultimately, this is boosting sales, not replacing the human element of marketing. Think of them as powerful assistants, not replacements.
- AI agents optimize campaigns.
- AI agents personalize messages.
- AI agents boost sales.
Next, let’s look at how these tools are specifically impacting different marketing channels.