It seems AI’s impact on marketing is about to get a whole lot bigger. Word on the street is that AI agents are poised to take over more than just basic tasks.
The Contenders
The buzz is that AI will soon be capable of managing individual customer interactions. As a result, a recent study reveals that 65% of marketing leaders anticipate a redefinition of their CMO roles by 2028.
The Breakdown
AI Agents
Pros: AI agents are expected to enhance efficiency by automating tasks, allowing marketers to focus on strategy.
Cons: The shift towards AI agents raises concerns about potential job displacement and the need for workforce retraining.
CMOs
Pros: CMOs will be able to focus on high-level strategy.
Cons: CMO’s have to adapt to a redefined role by 2028 or risk being left behind.
The Verdict
With 65% of marketing leaders expecting their roles to change, it’s clear that CMOs need to start preparing for an AI-driven future now.
