I’ve heard some folks say AI agents are just fancy chatbots with limited real-world use in marketing.
But the reality is, AI agents and tools are genuinely changing how we work in marketing today. They’re not just for simple tasks; they’re significantly impacting workflows and the creation of content. The focus is really on making things more personal for our audiences and boosting overall efficiency in our processes. They are becoming integrated tools that help us achieve marketing goals in new ways.
Here are a few key takeaways:
- AI agents are transforming actual marketing workflows.
- They are changing how content is created.
- Key benefits include personalization and efficiency.
Let’s look next at how these tools are specifically being applied in different marketing channels.
