so AI is seriously shaking up marketing as we know it. AI agents are changing the game, and even making metadata more important. Here’s what’s happening:
- MOS is a thing: Some companies are using AI-powered operating systems (MOS) to totally change their marketing.
- Agencies are going AI-native: Agencies like Gutenberg are diving headfirst into AI, becoming fully AI-native.
- Video is booming: There’s a huge jump in demand for AI video creators, like demand surged 66%, because businesses want to do more with their marketing campaigns.
- Agentic AI is the future: Events like AWA 2025 and MarTechAI Summit & Awards 2025 are all about “Agentic AI.” Even search marketing is being rewritten by AI Overviews.
What’s your take?
