It seems AI is quickly moving beyond simple tasks like email writing to more complex marketing roles, raising some interesting questions. We’re now seeing the rise of “agentic AI” workflows, and even Instagram is using AI to navigate tricky marketing regulations.
The Contenders
- Agentic AI Workflows: These systems aim to automate entire marketing processes, not just individual tasks.
- AI-Driven Rule Compliance: Platforms like Instagram are using AI to help marketers stay within the lines.
The Breakdown
Agentic AI Workflows
- Pros: Greater efficiency by automating complex marketing tasks.
- Cons: Raises concerns about the ethics of AI making autonomous decisions.
AI-Driven Rule Compliance
- Pros: Helps marketers adhere to regulations on platforms like Instagram.
- Cons: The summary doesn’t mention specific drawbacks.
The Verdict
The big question isn’t whether AI can do these things, but whether we’re ready to hand over the decision-making reins, especially when ethics come into play.
