Just caught up on the latest AI moves in marketing, and things are changing fast. Here’s a quick rundown of what’s happening:
- “AI agents” are gaining importance, shifting power toward metadata.
- Expedia is exploring AI to enhance its digital travel marketing strategies.
- Dollar Shave Club recently used AI to generate an ad.
- Mindbody and Attentive are using AI for personalized outreach in wellness.
- Gutenberg is now positioning itself as an AI-first marketing agency.
The Big Insight: While AI is taking center stage, there’s a growing discussion around balancing it with human authenticity, as some consumers seek “reality” amidst the AI hype.
It seems like the smart play is figuring out how to blend AI’s power with genuine human connection.
