AI is evolving from a marketing assistant to a marketing workhorse. Gartner projects that 60% of brands will leverage agentic AI for direct customer engagement by 2026. We’re seeing companies like Treasure Data and Cordial roll out AI agents capable of automating entire email sequences. “AI Optimization” is becoming crucial as AI takes on more marketing tasks.
What I learned:
- Agentic AI is not just assisting but actively engaging customers.
- Email automation is an early target for AI agents.
- “AI Optimization” is emerging as a key marketing function.
How you can apply this: Start exploring where AI agents can take over repetitive marketing tasks. Focus on AI optimization to improve efficiency and customer engagement.
Now it’s your turn: What tasks in your current workflow could benefit most from AI agent automation?
