Marketing is being reshaped by AI, and the changes are significant. AI is being used in performance marketing, with companies like MyPlanAdvocate (MPA) bringing “AI-Powered Performance Marketing” in-house. It’s also changing ad targeting beyond just keywords. The rise of AI in marketing seems to be ramping up for 2026.
What I learned:
- AI is being used for personalization and lead generation.
- SaaStr will teach how to create a virtual “AI VP of Marketing” in May.
- Data quality is becoming a key differentiator because of AI.
How you can apply this: Think about how AI can improve your marketing. Could AI help with personalization, lead generation, or ad targeting? What steps can you take now to prepare for AI’s growing role by 2026?
Now it’s your turn: What’s one area in your marketing where you see the biggest potential for AI to make a difference?
