AI’s impact on marketing is undeniable, with several major developments showing how it’s being used to drive growth and innovation. ONAR, an AI marketing company, wrapped up a record year by adding over $400,000 in recurring revenue in December. Other big players are also getting involved; Liverpool FC is partnering with SAS for AI-powered marketing. Plus, Google anticipates Policybazaar could see a 28% increase in policy bookings at 23% lower costs, and Lenovo might achieve 73% purchase growth using AI in marketing by 2026.
What I learned:
- Church Girl Marketing is launching “The AI Genesis Effect” to disrupt media in 2025.
- Nutrica launched an AI-led digital campaign for Peanut Butter.
- At least 14 startups are aiming to disrupt advertising and marketing with AI.
How you can apply this: With AI showing clear potential to revolutionize marketing, it’s time to explore how AI tools can boost your strategies, whether through AI-driven campaigns or predictive analytics.
Now it’s your turn: How will you integrate AI into your marketing strategy to stay competitive?
