Word is, AI’s impact on marketing goes way beyond just ad creation.
The big story is that “AI-first” agencies are becoming a thing, and some folks predict AI could take over as much as 90% of the day-to-day marketing tasks.
Why it matters:
- Marketing teams are being rebuilt from the ground up.
- Agencies are joining forces to get better at AI.
- AI is not just a tool; it’s changing how teams are put together.
Basically, AI is stepping up to handle more than we thought. We’ll likely see teams continue to shift and adapt as AI gets even smarter.
