I’ve been looking at how AI is changing marketing. It turns out, many companies are already using AI in their SEO, content, and customer understanding efforts.
Here’s why it matters:
- New AI platforms and tools are helping to boost marketing analytics.
- AI is making it easier to personalize customer journeys.
- “Agentic AI” is becoming a focus, automating and improving marketing.
For example, Amplitude bought InfiniGrow to make its AI marketing analytics better. Expect more AI-powered solutions to launch soon.