Let me bring you up to speed: AI’s impact on marketing is growing fast, with companies diving into AI-driven strategies from content creation to SEO.
- A huge 92% of Indian marketing and PR teams now use AI for content.
- AI is changing market research, influencer marketing, ad targeting, and ROI tracking.
- Accenture is investing heavily in AI marketing platforms like Alembic.
- Keep an eye on “Agentic AI” as it moves marketing beyond simple prompting.
- Consider how AI tools can improve your content strategy.
- Explore AI’s potential in areas like ad targeting and ROI analysis.
My take? The shift to AI is accelerating, and those who embrace it will likely see significant gains in efficiency and effectiveness.
