The marketing world is buzzing about AI, and it looks like its influence is only going to get bigger, with some predicting 2026 as a pivotal year. So, how deeply is AI changing marketing?
The short answer: pretty deeply. AI is moving beyond basic optimization to become a core component across multiple marketing functions.
- Salesforce is acquiring Qualified for $1.5B to advance its “Agentforce” and “AI automation vision.”
- Deloitte India is teaming up with Netcore Cloud to promote “AI-led agentic marketing.”
- NZ Marketing in Los Angeles hit over $6 Million in annual revenue by focusing on AI-Driven Lead Conversion.
- Wild Card is building AI into the workflows of film and series marketing.
Why this matters: AI is not just a futuristic concept, it’s actively reshaping marketing strategies, team structures, and platform capabilities right now. From hyper-personalization and predictive analytics to SEO and social media, AI’s fingerprints are all over the marketing landscape.
