I’ve been watching how AI is changing marketing, and things are moving fast. From CRM to direct mail, AI is making its mark across the board.
Here are the key updates:
- Broot.ai is using Vonage to power its CRM.
- Hershey is expanding the use of AI into its marketing efforts.
- Canva is evolving into an AI-led marketing platform.
- Ascent Africa has invested in Clarence AI, an AI narrative platform.
- The FTC is increasing its scrutiny, with a dozen AI-washing cases coming in 2025.
The big insight here is that while AI offers new efficiencies, the industry is also seeing a pushback, emphasizing the need for authenticity and human connection. As AI adoption grows, so does the need for oversight, as shown by the FTC’s planned enforcement actions.
It’s clear that navigating this new landscape will require a balanced approach.
