AI’s impact on marketing is growing, and it’s now touching diverse sectors. I’m seeing movement from big pharma to small businesses, all looking to leverage AI.
Here are the key developments:
- Indegene acquired BioPharm for $106 Mn.
- The goal is to boost AI capabilities in pharmaceutical marketing.
- Google launched Pomelli.
- Pomelli aims to provide AI marketing support to SMBs.
- Netcore Cloud and Google Cloud are partnering on an Agentic Marketing Stack.
The Big Insight: These moves show AI is rapidly becoming an essential tool for marketers, regardless of the target audience or business size, as companies look to gain a competitive edge through smarter, AI-driven strategies.
AI’s integration into marketing seems poised to reshape how businesses connect with their customers.
