It’s becoming obvious that AI is no longer a futuristic concept; it’s actively being used in marketing, changing how businesses operate and connect with customers. Companies like Hey Papi Promotions and Ambrose Marketing are using AI to improve their digital presence. We’re seeing AI adoption across various marketing tasks and even different sectors.
What I learned:
- AI is being used to create videos (Krikey AI) and enhance email marketing.
- Brands such as NIVEA are using AI to personalize ads.
- AI is helping brands like Tree Hut understand customer feedback to improve products.
- Companies like Grainger are expanding AI tools for sales, marketing, and customer engagement.
- AI-driven marketing solutions are appearing in healthcare and life sciences (Supreme Group).
How you can apply this: Consider how AI can be integrated into your marketing strategy. Look at areas, such as ad personalization, customer feedback analysis, and content creation.
Now it’s your turn: What specific AI tool are you planning to explore for your next marketing campaign, and what results are you hoping to achieve?
