AI is transforming marketing, impacting everything from SEO to ethics. We’re not just talking about basic search anymore; AI is driving AEO (AI Search Engine Optimization) and GEO. Agencies are launching AI-assisted services, with some restructuring to be “AI-first.”
Here’s what I learned:
- “AI washing” is becoming a problem, as companies overstate their AI capabilities.
- Ethical concerns are growing as AI increasingly influences consumer choices.
- AI translation platforms are helping brands with global marketing efforts.
- Even AI agents are now being used for customer service.
To apply this, assess whether your AI claims are credible and consider the ethics of AI-driven consumer influence. Explore AI translation for global reach and evaluate AI agents for customer service.
What AI tools are you planning to implement next quarter?
