I’ve been keeping up with the latest developments, and AI’s impact on marketing is impossible to ignore right now.
What this means for you:
- AI is being heavily invested in for marketing and sales functions, as seen with “MADUP”‘s $23M funding aimed at global expansion.
- Expect more AI-driven marketing tools to emerge, such as Cvent’s acquisition of Goldcast to enhance AI event marketing.
- While AI is being integrated into various applications (like FlipHTML5’s brochure creation and even Samsung washing machines), it appears creative roles are still primarily human-driven, despite 77% of UK marketers expecting growth.
The partnership between Adobe and Amazon signals a significant shift in how marketing will be approached with AI. It’s time to think about where AI fits into your marketing strategy.
Are you ready to integrate AI into your marketing plans?
