AI is becoming even more embedded in marketing, and it’s changing how we work. From ad platforms to content creation, AI’s influence is hard to ignore. Amazon is now letting ads talk to AI agents, and ReachLabIQ just launched SEO for AI consulting services.
What I learned:
- AI brand ambassadors are becoming a thing.
- Even luxury real estate in Las Vegas is using AI with geo-targeted marketing.
- AI could unlock $32 billion in value through better marketing measurement.
- CMOs still think human judgment is key.
How you can apply this: Start experimenting with AI in your marketing efforts. Look at how AI can enhance your ad campaigns or content strategy, but don’t forget the human touch.
Now it’s your turn: What areas of your marketing are ripe for AI enhancement?
