Word is out that marketing agencies are restructuring around an “AI-first” model. It sounds like these agencies are preparing for AI to take on a lot more work.
Here are the key things I’m hearing:
- AI could handle up to 90% of operational marketing tasks.
- AI is being used for SEO.
- AI is being used for content creation.
- Agencies are teaming up to strengthen their AI skills.
- “AI-first” agencies are becoming more common.
The Big Insight: All this points to a pretty big change in the marketing world, with agencies betting big on AI to handle the day-to-day tasks and boost their overall game.
It will be interesting to see how this all shakes out.
