Let me break down the latest buzz around AI in marketing, because it’s a mix of genuine progress and, frankly, some overblown claims.
What this means for you:
- AI is reshaping core marketing functions, so keep up. For example, SEO is evolving into AEO and GEO.
- New AI tools are emerging, like FINNY’s prospecting platform (which raised $17M) and Google’s Gemini-powered email assistant, so explore them.
- Watch out for “AI washing” – empty promises about AI can damage your brand. Remember that study showing ad clicks can drop 31 percent if you tell consumers it’s AI-generated.
The FTC is already scrutinizing AI-powered pricing, and Microsoft caught flak for unrealistic AI depictions. The key is to stay grounded and focus on real value.
What’s your take on the AI hype?
