I’m seeing AI pop up everywhere in marketing these days.
- AI is changing the tools we use.
- It’s impacting how we measure results.
- It’s even shifting how we identify our audience.
From what I can tell, AI is really reshaping the marketing landscape. It’s influencing the practical aspects of our daily work, from the software we interact with to the data we analyze.
We’re seeing AI integrated into campaign management and ad creation platforms, making things move a lot faster and, hopefully, more effectively. On the measurement side, AI is being used to process vast amounts of data to better understand what’s working and what isn’t. It’s also helping us refine our targeting, identifying specific groups of people who are more likely to be interested in what we offer.
It seems like AI is becoming a fundamental part of how we plan, execute, and evaluate our marketing efforts. It’s not just about automation; it’s about gaining deeper insights and reaching the right people at the right time.
How are you seeing AI change your marketing?
