We’re seeing AI in marketing in several key areas.
- New AI ads and measurement upgrades are changing how we reach and understand audiences.
- AI marketing compliance is becoming a crucial consideration for all campaigns.
- AI is even emerging as a necessary life skill for CMOs navigating the evolving landscape.
As a marketing team, we’re encountering AI across various functions and levels of our work. It’s influencing the creative execution of campaigns, how we track their performance, and even the regulatory environment we operate within. Beyond the tactical applications, AI is requiring a shift in the strategic skillset of our leadership.
The integration of AI into marketing isn’t limited to just one or two aspects; it’s a broad transformation. We’re seeing it directly impact the development of advertising content and the sophistication of our measurement methodologies. Simultaneously, the legal and ethical implications of using AI in marketing are prompting new considerations around compliance.
Furthermore, the impact of AI extends to the leadership level within our organizations. For Chief Marketing Officers, understanding and leveraging AI is becoming less of an option and more of a fundamental requirement for success in the modern marketing world.
How are you seeing AI impact your marketing efforts today?
