I’ve been following the latest marketing trends, and artificial intelligence is making big waves.
- Mondelez eyes up to 50% marketing cost reduction via AI.
- New platforms like SchemaNinja and WPP Open Pro emerge.
- The rise of AI bands such as Project Zilal is happening now.
AI is rapidly transforming the marketing landscape as companies explore how to leverage it for better ROI. The focus seems to be on boosting efficiency, creating personalized experiences, and even experimenting with new forms of content.
Mondelez’s plan to use generative AI to cut marketing costs shows how serious big players are about AI’s potential. Simultaneously, the arrival of platforms like SchemaNinja (for small businesses) and WPP Open Pro (aimed at campaign creation) signals a broader shift. Plus, the emergence of AI bands such as Project Zilal highlights AI’s diverse applications. The “AI For Sales and Marketing Market” could reach $240.58 Billion by 2030.
The industry is clearly betting big on AI, as marketers try to find ways to harness its power for content, personalization, and more.
