It seems everyone’s talking about AI in marketing, so I’ve put together a quick checklist to help you sort through the hype.
Here’s what to consider:
- AI Automation: Companies are using AI to automate tasks like video creation from product links (URL To Video) and ad writing.
- Acquisitions: Keep an eye on moves like Canva acquiring Simtheory and Ortto to boost AI and marketing automation.
- Compliance: AI is stepping into compliance roles; Haast recently raised $17 million for this.
- Campaign Management: AI is even being used for big decisions in campaign management, with Pomo raising $4.5M.
- Brand Trust: Be aware that visible AI, if not implemented carefully, could hurt brand trust.
- Accuracy: Untrained AI could make mistakes that reflect poorly on your brand.
Remember, it’s important to weigh the benefits of AI against potential risks to make sure it’s a good fit. Approach AI cautiously to maintain both efficiency and brand reputation.
