AI’s rapidly expanding role in marketing is impossible to ignore right now, with companies rolling out AI tools left and right.
So, what’s the story? AI is being used for content, leads, ads, personalized outreach, influencer campaigns, and even creating “AI creator twins.” But, some CMOs find the tools too cookie-cutter, and there’s growing worry about AI-driven ad fraud potentially wasting 12% of marketing budgets. The big question is how to mix AI with real brand authenticity.
Why it matters:
- AI creator twins are a new frontier in influencer marketing.
- Ad fraud driven by AI could drain a significant portion of marketing spend.
- Brands need to nail the balance between AI efficiency and authentic messaging.
Bottom line, AI’s marketing takeover isn’t without its challenges. The industry needs to keep a close eye on fraud and authenticity as adoption continues.
