AI’s blowing up in marketing, but is it all good news? The short answer is: it’s complicated.
- Ad Age reports marketing budgets are increasing because of AI.
- Canva launched an AI creative OS.
- Anthill Cloud is bringing AI to pharma marketing.
- “AI fakes” are a worry, particularly for trust in real estate.
Why does this matter? Because while everyone’s rushing to use AI, we need to think about whether it’s actually helping us connect with customers in a real way or just creating more noise. There are also concerns about data access blocking AI adoption in marketing tools. Plus, who wants a world where every brand sounds the same because they’re all using the same AI?
