I’ve been watching the buzz around AI in marketing closely – and it’s time to sort fact from fiction.
The Myth: AI is a magic bullet, ready to take over all marketing tasks and deliver instant results.
The Reality: While AI is making serious inroads, it’s not a plug-and-play solution for every marketing challenge. There are real concerns about “AI washing,” where companies overpromise and underdeliver. It seems balancing AI with genuine human connection will be key, especially as we look ahead to 2026.
The truth is…
- AI is already being used by major brands like Lexus and Liverpool FC.
- Companies like FINNY are attracting significant investment ($17M) to expand AI prospecting platforms.
- AI is influencing SEO, with some firms launching AI-driven SEO services (AEO).
Why this matters: AI’s role in marketing is growing, but it’s not about to replace human input entirely. As AI continues to evolve, especially with AI agents in customer service, the focus will be on how to integrate these tools authentically and avoid the pitfalls of over-hyped promises.
