Let me tell you, AI’s making big waves in marketing, but it’s not a simple “plug and play” situation. We’re seeing companies like WPP and Adobe doubling down on AI partnerships, and Canva is scooping up AI companies like MangoAI and Cavalry.
What this means for you:
- AI is popping up everywhere, from SMS marketing with TxtCart to creating personalized experiences like Ulta Beauty and even full-blown marketing campaigns with Google.
- Despite the hype, only “6% of marketers fully implemented AI”, so there’s still a ton of room to figure out how to make it work.
- Keep an eye on potential pitfalls like data issues, trust, and the risk of AI spitting out harmful content. Some companies like Profound are using AI to boost visibility, while others like Tonic Worldwide are launching AI platforms like “Groth”.
The bottom line is that everyone’s hustling to figure out how to best leverage AI for marketing wins. So, how are you planning to navigate the AI landscape in your marketing strategy?
