I’ve been following the buzz, and AI’s impact on marketing is undeniable, from cost-cutting to new platforms. Here’s a quick checklist of what you need to know.
The Checklist:
- Cost Savings: Mondelez is exploring generative AI, with the potential to cut marketing costs by up to 50%.
- New Platforms: WPP launched Open Pro to democratize AI-driven marketing.
- Competition: WPP’s Open Pro faces competition from Google and Canva.
- Small Business Tools: Google introduced Pomelli, an AI marketing tool tailored for small businesses.
- Agentic Era: Some experts are calling this the “agentic era,” where CMOs use AI operating systems to boost growth.
- Potential Pitfalls: Some reports suggest AI could fail marketing teams if not implemented correctly.
- Consumer Sentiment: Watch out for a possible “anti-AI backlash” from consumers.
Keep an eye on how companies implement AI to optimize costs and performance. But also be aware of potential risks and consumer reactions.
