I’ve been following how AI is reshaping marketing, and it’s moving fast. From new partnerships to budget shifts, here’s what you need to know.
Palantir and Stagwell are teaming up to launch an AI-driven data platform. Meanwhile, a LinkedIn study reveals that 76% of SMBs are allocating up to 50% of their budgets to AI tools. Companies are finding AI applications in various areas, with 59% reporting AI use, especially in marketing and customer service. AI is being used for SEO (Profit Parrot Marketing), bank marketing, and customer acquisition (Fintel Connect), plus changing brand storytelling and marketing to Gen Alpha.
