AI is making big moves in marketing, and it’s hard to ignore the shift. Here’s how AI is showing up across the industry:
- New Platforms: Optimove and others are launching AI marketing platforms.
- AI-Driven Intelligence: Omnicom and WPP are rolling out AI-driven intelligence platforms and “Agent Hubs.”
- AI Ad Tools: Reddit launched an AI ad tool called “Max Campaigns.”
- Partnerships: Zeta Global is working with Open AI, while others are launching AI marketing ecosystems.
What’s your take?
