AI’s impact on marketing is rapidly growing, with new tools and platforms emerging constantly. So, what does this mean for you?
- Marketing Cloud and Google are integrating more AI, with Gemini AI coming to Google’s marketing platform. This means you’ll likely have more AI-powered features available within the tools you already use.
- New AI marketing tools are launching all the time, like AdLibrary.com, plus industry-specific platforms such as FirmPilot for legal marketing. It’s worth exploring these to see if they can boost your efficiency.
- Even AI-native agencies like Talented’s ‘mktgstack’ are appearing, showing a shift in how marketing services are delivered. This could signal a need to rethink your agency partnerships.
The challenge now is balancing AI capabilities with human authenticity, and building marketing teams ready for the AI era. How are you preparing your team for this AI-centric future?
