so AI’s definitely making waves in marketing right now. Companies are using it for everything, and some are even building their entire business around it, but it’s not a total takeover.
Here’s what it means for you:
- AI-powered marketing is attracting big investments, with companies like MADUP securing $23M in funding.
- AI tools are being used across the board, from generating ads (Dollar Shave Club) to personalizing customer experiences (Mindbody, Virgin Voyages, Canva).
- Even with AI, knowing your market and being ready to adapt are critical because sometimes AI gets it wrong, like that McDonald’s ad in the Netherlands.
Basically, don’t go all-in on AI without thinking. The smart move seems to be blending AI’s power with real human insight.
What are your biggest concerns about using AI in your marketing?
