AI is making big waves in the marketing industry, and it’s hard to ignore the changes. From creative ad generation to influencer campaigns, AI is popping up everywhere.
Here’s a quick look at what’s happening:
- Realtor.com is using AI creative for faster ad production.
- Kflx AI is launching a beta version of its Influencer Marketing AI Agent for U.S. marketers.
- Brandi AI is highlighting the increasing importance of PR in the marketing mix, thanks to AI.
- U of Digital has launched the AI Literacy Alliance.
Auxia has reported over 100 Billion autonomous decisions using Agentic AI, showing how quickly AI is being adopted to make marketing decisions. This shows AI’s growing role in marketing.
The key lesson for you is that marketers need to understand AI’s role in the current and future marketing landscape.
